You go where you look.
Physicist by training, curious by nature, happiest off the beaten path. This is my route so far, from imaging the brain to studying where people’s attention goes when AI is helping them decide. It’s never been a straight line.
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Apr 2026 – now
Crossfactors
With AI, human attention and judgement are becoming a scarcer, more valuable resource. I help organizations allocate it well. Spun out of the framework that started in Crossfactors Labs.
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Jul 2024 – now
Crossfactors Labs
Small products, each testing one idea about people and AI
Where the Crossfactors framework took shape. Still going, at a slower pace than the agency.
- Crossfactors Framework
- A map of the traps where people meet AI
- OmniClew
- Facts, not chats
- TYPECHA
- Stand out from AI slop
- PDplease
- Hyper-specialized directories, built with LLMs
- Plumpager
- Clean structures from messy data
- Notes & Insights
- Writing it all down
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2021 – 2024
Lead AI Developer
Luxsonic Technologies, Waterloo (remote)
Led all AI work for a VR medical imaging platform. Built MLHub, the cloud ML backend, and scoped a $1M image-guided therapy project. Guided UI/UX and human factors.
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2017 – 2020
Founder & CEO
ClearVoxel Imaging, Waterloo
A startup building a new AI workflow for radiologists, to augment them instead of replacing them: eye-tracking and AI to tell them when and where to look again. Three prototypes, ending with SecondRead, a pilot at a breast cancer screening centre (halted by Covid-19) and the 2019 Waterloo Medtech Top Startup Award.
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2013 – 2016
Imaging R&D Engineer
Halifax Biomedical, Mabou, NS
Built a framework to assess lumbar spine stability from x-rays, and statistical shape models of the spine from 110+ CT datasets.
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2006 – 2012
Ph.D. Medical Biophysics
Western University and Lawson Health Research Institute, London, ON
Developed new MRI methods, including whole-brain myelin mapping, and used them in brain imaging studies. Also demagnetized a hospital room. Thesis
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2001 – 2005
B.Sc. Physics and High Technology
University of Windsor
Honours thesis: an acoustic model of the human chest to make clinical percussion objective. PDF
- Easier
- More difficult
- Most difficult
- Experts only
Full details on the Work and Education pages, or in my resume.